What you leave with
A Quick Audit writes down three things for a roofer: whether you show up for the search a customer types, whether the proof on your site matches that search, and whether a person can call you in one tap. The report is yours. It does not sign you up for a plan.
If you want the four-part grade next, open the scorecard.
FREE ROOFING QUICK AUDIT
Not a generic exam with “Roofing” in the headline.
We Google roofer your city, check the category Google expects, and score Get Found → Get Chosen → Get Booked. About five minutes on the form. The report is yours to keep.
The Roofing exam — not the generic six-pack
Get Found → Get Chosen → Get Booked, scored for a roofing company.
Get Found
34 pts of the 100
✓ GBP primary category is Roofing contractor — not General contractor, not Siding contractor as primary.
✓ In the map pack for “roofer {city}” and “roof repair {city}”. Repair is the emergency query; replacement is the ticket.
✓ No duplicate storm-chaser listings under a similar name.
Get Chosen
38 pts of the 100
✓ Before/after roof photos from THIS town, not a manufacturer catalog.
✓ Insurance / storm damage page that does not sound like a national lead mill.
✓ Reviews that mention the crew and the street, not “great communication.”
Get Booked
28 pts of the 100
✓ Financing and “what happens after a hail storm” as the conversion path — not a bare contact form.
✓ Click-to-call on mobile. Roofing is a phone trade after a storm.
✓ Service-area pages for the metro, not one homepage hoping Google guesses the city.
Money keyword we actually Google: roofer your city
Categories we expect: Roofing contractor, Roofer (LSA-eligible)
What a generic audit misses on this trade
! A 4.9★ profile can still lose the pack to a 4.6 with more geo-tagged storm photos.
! Manufacturer certifications (GAF, Owens Corning) belong on GBP and the site, or they are a lie waiting to be caught.
! Do not buy more links. Roofing spam farms are how you get a 50+ spam score with DR 0.
Scoring: Found 34 / Chosen 38 / Booked 28. A skipped check is UNKNOWN, not a zero. Agents load this pack from Audit-Factory config/local_verticals.json.
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